Breaking through the neutral with a “Kaleidoscope of Color”. While that is our mission, it's also how we got our name! We collapsed the syllables and here we are!  

But once we started to think more about KLOK, we realized that our name had so much more meaning. As a mom-led children's brand, we are always cognizant of the swift passage of time. Our babies are always our babies, but tik tok goes the clock and they grow up so quickly. KLOK Kids serves as a reminder to enjoy the moments and embrace childhood, because as our children grow up, so do we. We hope to preserve the magic of childhood wonder together with our KLOK families for many more years to come.